Creating positive perceptions requires consistency! Branding is the process of
creating a positive perception of a business in the minds of customers, partners,
and suppliers, by combining elements such as a company name, slogan, design
elements, and a consistent theme in all marketing activity. Your brand aims to
differentiate you from competitors, promote confidence in your business, and
build customer loyalty.
Before deciding on your brand strategy, it is important to spend ample time
understanding the importance of branding and how to develop it for your
marketplace placement